Golf apparel has come a long way in recent years, and the trends continue to evolve with each passing season. Charming Sally Golf & Lifestyle strives to create apparel that not only looks stunning on the course but also aligns with our values of sustainability, functionality, and soft feminine detailing.
Sustainability is at the heart of our approach to design. We believe that golf apparel can be both elevated, stylish and environmentally responsible. It's why we prioritize the use of sustainable materials, such as silky, environmentally friendly fabrics that not only feel great but also reduce our impact on the planet.
A modal-blend is the material we chose for our first golf apparel collection. Modal is a type of rayon made from beech tree pulp that has gained recent popularity in athletic garments due to its softness, breathability, and moisture-wicking properties. It's also an eco-friendly choice as beech trees grow quickly and require less water than other tree species. Modal is a great option for athletes and enthusiasts looking for comfort as well as sustainability when shopping for clothing options.
But, we know, sustainability alone is not enough when it comes to the overall requirements of an athletic garment. We understand that golf apparel must also be functional, which is why we integrate features like moisture-wicking technology, breathability, and stretchy materials into our designs. This functional approach allows golfers to perform their best on the course without sacrificing style or comfort.
At the same time, we also believe that soft feminine detailing has a {much needed} place in golf apparel. Delicate scallop trim, soft rounded peter pan collar, and subtle & sweet features like our waistband tee holders all found on our St. Clair Golf Dress can add a touch of sophistication and femininity to golf apparel without compromising its practicality. Our designs incorporate these details to create apparel that's both stylish and functional, while also offering a unique and feminine twist.
Our inspiration each season is drawn from various sources, including golf's rich heritage and modern elements, to create apparel that stands out beautifully on the course. By prioritizing sustainability, functionality, and soft feminine detailing, we strive to create golf apparel that not only looks good but also feels superior to wear.
We believe that golf apparel should be innovative, unique, and reflect the individuality of the golfer wearing it. We see so many golf brands offering similar styles and designs already, and we wanted to stand out from the crowd by creating apparel that breaks away from the norm. While offering a fresh perspective on golf apparel, we provide clothing options for Women that are as unique and individual as they are.
By infusing our designs with the essence of tradition, we offer golfers a chance to celebrate the game they love while looking and feeling their best on the course. With our apparel, golfers can elevate their style while paying homage to the timeless essence of the sport.
We believe that there is room for pushing the boundaries of golf apparel and gameplay while still respecting the tradition and heritage of the sport. However, we have noticed a trend towards a more "bachelor party"-esque style of both the game and golf apparel in recent years. We would love to hear your thoughts on this trend and how we can continue to innovate in the sport while maintaining the respect for its history and traditions. Share your comments and join the conversation below.