The 5 Most Important Business Decisions We Made

The 5 Most Important Business Decisions We Made

Here is a rundown of the most instrumental decisions we’ve made so far, that we believe, even in our first year, has changed our business for the better.
"Golf Dress"

Why We Love Golf Dresses

If you had asked us about golf dresses a year ago, we would have said that we didn’t like golf dresses. However, the reality was neither Tanis nor I had ever tried one.  Our typical golf attire consisted of the cutest short sleeve/sleeveless golf shirt we could find (which was a very difficult task), and a skort or pants, depending on the temperature. We tried to buy various tops that went with all of our bottoms, but coordinating an outfit when we’re often running out the door to make our tee time is never fun.
The Story of Us

The Story of Us

This week I’ll share the “Story Of Us”, Tanis and Lauren co-founders of Charming Sally.

July 18, 2021 — Lauren McReynolds
Why We're Creating a New Golf Apparel Brand

Why We're Creating a New Golf Apparel Brand

As another golf season approached, the frustration of trying to find golf apparel with our age and personal style in mind, kept us feeling frustrated.  Turning to friends on social media - they too had the same frustrations and led us to the same stores and brands we had been shopping with for the past several years.  We had no choice, but bought the clothing anyway because...well, there was no other choice.